Circular Inclusivity with Fernanda Drumond

Millennials Gone Circular
6/2/202567 minutes
Circular Inclusivity with Fernanda Drumond
Circular Solutions
0:000:00

This is EP08 and we’re joined by Fernanda Drumond, Head of Collective Action & Disaster Management at the H&M Foundation. Tune in for an eye-opening conversation on inclusive circularity, and why centering people in circular systems is key to building a more sustainable world.

We discuss:

  • What “inclusive circularity” means in the textile sector

  • Why the informal sector is neede to scale circular practices

  • A real-world case study: the Collective Impact model piloted in Bengaluru

  • Lessons for brands, consumers and sustainability professionals

  • How to design for dignity, equity and climate action

Fernanda shares her personal journey into this work, challenges conventional sustainability narratives and leaves us with hopeful and practical ideas for what a just, circular future can look like.


Resources & Links

Action Steps

  • Rethink your role in circular systems. How are people being included or excluded?

  • Explore how your organisation can partner with or learn from informal sector workers

  • Reduce. Reuse. Recycle. Reflect on who benefits from circular solutions