In this episode of the Rubbish Talk Podcast, we chat with Alice Rackley, CEO of Polytag, about how digital solutions are transforming the recycling and packaging industries. Alice shares insights into Polytag’s innovative connected packaging technology, including QR codes and invisible UV tags, which help brands track the lifecycle of their packaging and improve recycling efforts. We also dive into the challenges and opportunities within the recycling sector, the digital transformation of supply chains, and the exciting potential for future innovation in sustainability. Tune in for an inspiring conversation about the future of circularity and waste management!