Exploring Circular Tech: Rental - Circular ski wear with Cirkel Supply

What if you could arrive at your ski chalet and find premium ski wear waiting for you, no suitcase, no hassle, and a lot less waste?

In this episode of HappyPorch Radio, hosts Barry O’Kane and Tandi Tuakli talk with Anna Smoothy and Anders Bergenstrand, co-founders of Cirkel Supply, a Swiss startup rethinking ski holidays with circular rental.

Cirkel combines technology and circular design to make ski wear rental simple and sustainable. Using platforms like Shopify and Supercycle, they deliver high-quality ski outfits directly to accommodation, proving how smart tech choices can support convenience, reduce waste, and keep products in circulation.

✨ In this episode:

• Why ski wear is a perfect case for access over ownership
• How off-the-shelf tech platforms help startups scale efficiently
• The role of lifecycle assessments in measuring circular impact
• What seasonality teaches about building resilient circular systems
• Cirkel’s vision for expanding beyond Switzerland to serve global ski tourism

📌 Mentioned in this episode:

Cirkel Supply – https://cirkelsupply.com

👤 About our guests:

Anna Smoothy and Anders Bergenstrand are co-founders of Cirkel Supply, a Swiss-based startup making circular ski wear rental convenient, premium, and sustainable. With backgrounds in skiing, fashion, and sustainability, they combine a love of the outdoors with a mission to change consumer habits and reduce waste in the industry.

Anna Smoothy on LinkedIn: https://www.linkedin.com/in/anna-smoothy/

Anders Bergenstrand on LinkedIn: https://www.linkedin.com/in/anders-bergenstrand/

🌍 About HappyPorch

HappyPorch is a purpose-driven software engineering consultancy focused on the circular economy.

Learn more: https://www.happyporch.com

💌 Subscribe to HappyPorch Circular News

HappyPorch Circular News is our monthly newsletter for people working in and around the circular economy and technology.

Subscribe at: https://www.happyporch.com/newsletter/

🎙 Explore the Circular Economy Podcasts Guide

We’ve created something new: the Circular Economy Podcasts Guide. After 9 seasons of HappyPorch Radio and years of discovering other brilliant shows on circularity, we realised the podcast space needed a central, searchable place to explore the best voices in circular innovation.

Browse at: https://circulareconomypodcasts.guide/

▶️ Listen and subscribe:

Stream this episode on Apple Podcasts, Spotify, Deezer, iHeart, Pocket Casts — or wherever you get your podcasts.

Visit https://www.happyporchradio.com to explore more episodes.