How do you scale thrift into a $300 franchise?

Karri Hiekkanen and Tuomo Laine talk with Zach and Tyler Gordon, Co-CEOs of Basecamp Franchising (Uptown Cheapskate & Kid to Kid).

We dive into the win-win-win-win model (brand, franchisees, customers, environment), why single-SKU inventory matters, and how tech + data power pricing, valuation, supply, and marketing across 270+ stores.