Technical Recyclates for Premium Brands

Mandatory recycled-content targets are expanding, while recycling capacity is not.

In this episode, Fridolin Pflüger, co-founder and CEO of HolyPoly, looks ahead to how regulatory recycled-content requirements and carbon pricing are likely to reshape plastics supply chains over the next decade.

This conversation explores the future of plastics recycling, highlighting the challenges and opportunities within the industry. It discusses the impact of regulatory changes, the dynamics of supply and demand, and the differences between mechanical and chemical recycling.

This episode is the first in our “Technical Recyclates for Premium Brands” series, sponsored by HolyPoly.

People Fridolin Pflüger, Co-founder & CEO at HolyPoly https://www.linkedin.com/in/fridolin-pfl%C3%BCger-holypoly/

Patrick Hypscher, Circular Business Strategist, PaaS Expert https://www.linkedin.com/in/hypscher/

Chapters 00:00 Intro 02:11 Time Warp to 2035 04:22 Regulation and the Coming Supply Shortage 06:53 Winners and Losers 11:46 Mechanical vs Chemical Recycling 15:21 Building a Recycling Supply Chain 20:41 Cost Parity and Carbon Savings 30:51 Advice for Companies Starting Now

About HolyPoly is a German circular-economy company that helps brands keep plastic in circulation by designing and implementing end‑to‑end recycling systems for their products. Founded in 2020 in Dresden, the HolyPoly acts as a full-service partner for brand manufacturers, covering everything from take-back programs and sorting of end‑of‑life plastic products to the development of premium recyclates and design of new, market-ready products made from recycled materials.

Further Links https://www.holypoly.co/en

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