How Manutan turns Circular Business Models into growth

What if sustainability also drove revenue? In this episode, Mark Lina, business developer circular economy from Manutan, a leader in office and warehouse supplies, shares how exploring circular business models isn't just good for the planet, but a game-changer for sales.

Discover:

✅ How circular strategies attract new customers and boost projects per client

✅ Real-world examples of reusable, repairable, and recycled office solutions

✅ Key lessons learned, from pilot projects to scaling impact

✅ Why circularity is becoming a competitive edge in B2B markets

A must-listen for procurement leaders, sustainability managers, and entrepreneurs who want to prove that going circular pays off. Literally. Hit play and rethink your business model!

Do you also want to make going circular work and worthwhile? This series explores real-life stories from business leaders who are making their business cleaner, greener, more just and more future-proof. What does that mean? It's about reducing harm and actively restoring and improving the world around us. And the best part? It pays off. At Innoboost, we see that a strong business case drives real change in many sectors. Creating profit to be proud of.

Shownotes

Discover more about circular services at Manutan

Follow Mark Lina on his journey Going Circular

Visit innoboost.com for more insights, research and tools. Drop us a note if you want to share your story via [email protected]

Credits

This is a podcast by Innoboost | Creating profit to be proud of

Hosts: Sandra Horlings & Jayden Panetta

Production & Edit: Malou van der Starre

Sound: Studio Takt - Joris van Grunsven