Communication tactics for circularity professionals

"Transforming a linear business into a circular one requires the support of many colleagues. But how do you win them over for a circular future?

In this episode, Vojtech Vosecky, LinkedIn's Top Green Voice with more than 143k followers, gives an insight into his communication strategy. Whether for building new circular business models, circular product design or improving recycling rates, Vojtech's tips help circularity professionals with internal stakeholder communication.

This episode is part of the CIRCULAZE Summit series from November 2024.

People Vojtech Vosecky, Founder and CEO, The Circular Economist

Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models

Chapters 00:00 Intro 02:18 Vojtech's personal motivation 03:23 Stories are key 06:22 The right format 08:32 Arguments depend on the audience 11:09 Trash and Cash 14:36 Dealing with Social Media critics 16:58 Winning colleagues 21:07 Communication skills are essential 23:13 Looking back at CIRCULAZE Summit 25:00 The Launch of the Circular Economist

About Vojtech Vosecky is LinkedIn's Top Green Voice.

The Circular Economist is a live course & community for anyone wanting to master the circular economy.

Further Links https://circulareconomist.org/ https://circulaze.com/summit/

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