Strategic Approach to Furniture-as-a-Service
How integrated should a Product-as-a-Service proposition be in the core business? If an existing company starts a new as-a-service business, this question needs to be answered.
In this episode, Rob Keulemans, Chief Commercial Officer at Royal Ahrend, describes the organisational journey of their Furniture-as-a-Service proposition. After a separate start, significant elements of FaaS are now part of core processes and systems.
This episode is the 13th in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
People: Rob Keulemans, Chief Commercial Officer, Royal Ahrend https://www.linkedin.com/in/rob-keulemans-1438831/
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models https://www.linkedin.com/in/hypscher/
Chapters: 00:00 Intro 01:57 The level of integration of Furniture as a Service 03:17 FaaS Sales done by normal Sales Team 08:53 Avoiding Cannibalizing Incentives 09:56 Financing via a Special Purpose Vehicle 10:51 Offering the full product range - designed for Circularity 15:22 Refurbishment Operations as new field for and beyond FaaS 16:24 FaaS using existing Logistics Processes 17:03 Introducing a Circular ERP System for the whole company 20:42 RFID Tags and QR Codes as identifier 22:53 Gradual integration of processes 23:57 Strategic Decision to seize the opportunity of lasting furniture 27:23 More flexible service adjustments as the next challenge to solve 29:32 The need for a lasting product designed for disassembly 30:21 Professionalisation of the Refurbishment Industry
About Royal Ahrend, from website: Ahrend is an international leading expert in the field of professional work environments. For almost 125 years, Ahrend designs and creates inspiring, innovative and healthy working environments. Ahrend specializes in Activity Based Working concepts, where well-being and productivity of the user are the central points of focus.
Further Links: https://www.ahrend.com/en/solutions/furniture-as-a-service/
Transcript: See the episode page for the transcript https://circularity.fm/royal-ahrend-from-a-separated-startup-to-an-integrated-business/
