Operating a Circular Business Model

Traditional reporting and accounting practices are designed for linear sales models. However, a circular product-as-a-service proposition requires a different logic and KPI.

In this episode, Jonas Bulach, Project Manager Product-as-a-Service at Swiss Home Appliance Manufacturer V-ZUG, explains how V-ZUG creates transparency about the business and handles accounting challenges.

This episode is the tenth in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.

People Jonas Bulach, Product Manager Product-as-a-Service, V-ZUG https://www.linkedin.com/in/jonas-bulach-1b3728193/

Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models https://www.linkedin.com/in/hypscher/

Chapters 00:00 Intro 02:26 Offering the whole prduct portfolio in a B2B2C service 03:50 KPI focussed on business case validation 06:37 Explaining the meaning of KPIs to respective stakeholders 09:26 Using the Standard Reporting 10:27 Defining the depreciation time 14:13 Posting logic of costs over time 15:52 Keeping the Balance Sheet Up to Date 18:07 Selling the business model internally 20:52 Credit risk is lower for the B2B model 21:28 Using IOT to predict maintenance needs 22:22 The Competitive Advantage of the Manufacturer 29:00 It needs a good product, good service and financial resources 29:35 The time for more manufacturers to go circular

About V-ZUG V-ZUG is a Swiss manufacturer of premium household appliances, established in 1913 and headquartered in Zug, Switzerland. The company specializes in high-quality kitchen and laundry appliances, emphasizing innovative technology, sustainability, and minimalist design.

Further Links https://www.vzug.com ** Transcript** See the episode page for the transcript: https://circularity.fm/v-zug-reporting-accounting-of-a-paas-model/