From product design to systems change

Every Product-as-a-Service needs a product in the first place. A well-designed product supports the success of the subscription proposition.

The Cradle to Cradle school of thought paved the way for circular thinking in product design. Products should be designed so that their materials and components can be repaired, repurposed, or recycled indefinitely.

In this episode, Nora Sophie Griefahn, Co-Founder and Executive Director of the Cradle to Cradle NGO connects circular product design with Product-as-a-Service.

This episode is the ninth in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.

People Nora Sophie Griefahn, Co-Founder & Executive Director Cradle to Cradle NGO https://www.linkedin.com/in/nora-sophie-griefahn-575306b8/

Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models https://www.linkedin.com/in/hypscher/

Chapters 00:00 Intro 01:32 System change over personal behavior 02:32 The relation of cradle-to-cradle and the circular economy 06:53 A high quality of products is needed 10:31 Cradle to Cradle organisations and layers 12:42 Starting to think about the problem first 15:58 The benefits of Product-as-a-Service 20:51 Freedom to circulate across multiple spheres 27:12 Water Meters and wood for terraces as examples 31:05 A call for regulation allocating the true costs of mining virgin materials 33:58 A call for changing the whole company 35:42 Towards a combination of PaaS and suitable product design

About Cradle to Cradle NGO: The Cradle to Cradle NGO (C2C NGO) is a non-profit, non-governmental organisation based in Berlin that is committed to the dissemination and implementation of the Cradle to Cradle concept.

Further Links https://c2c.ngo/en/ https://c2c-congress.org/en/ https://www.lorenz-meters.de/ https://www.novo-tech.de/

Transcript See the episode page for the transcript: https://circularity.fm/cradle-to-cradle-ngo-from-product-to-performance/