Designing PaaS models for a positive impact
Description Do PaaS models reduce overall resource consumption? Enhancing circularity is one motivation for starting PaaS. But PaaS does not necessarily deliver on that promise. It requires monitoring consequences and benchmarking them with other behaviours.
In this episode, Ankita Das, PhD Researcher on Circular Business Models at Circular X at Maastricht University, explains the origin and character of rebound effects. She does not stop there but shares common mitigation strategies and ways to implement rebound thinking in the early design process of a business model.
This episode is the seventh in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
People Ankita Das, PhD Researcher on Circular Business Models, Circular X at Maastricht Universty Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models
Chapters 00:00 Intro 02:14 Definition of Rebound Effects & Backfiring 04:33 Extra or careless consumption 06:33 The difference between rebound effect and unintended consequences 09:44 PaaS-specific rebound effects 14:16 Measuring rebound effects 17:23 Making rebound effect scanning part of pilots 19:45 Common mitigation strategies 21:41 On rebounds caused by sufficiency & refuse strategies 23:26 Be aware the bad impacts before you start
About Circular X (from website): Circular X is a European Research Council (ERC) funded research project focused on experimentation with circular service business models. It will run from 2020-2025 and aims to support the acceleration of the business transition towards a Circular Economy through tools, methods and cases in collaboration with businesses, large and small.
Further Links: Jevons Paradox: https://en.wikipedia.org/wiki/Jevons_paradox
How do companies measure and forecast environmental impacts when experimenting with circular business models? https://www.sciencedirect.com/science/article/pii/S235255092100292X
The Circular Rebound Tool: A tool to move companies towards more sustainable circular business models https://cris.maastrichtuniversity.nl/en/publications/the-circular-rebound-tool-a-tool-to-move-companies-towards-more-s
Miro Template The Circular Rebound Tool https://miro.com/miroverse/the-circular-rebound-tool/
Homie pay per use https://www.homiepayperuse.com/
Circular X https://www.circularx.eu/
Transcript See the episode page for the transcript: Linkbeschreibung
