Investor perspectives on Impact & Finance

When is a business model considered circular? A fund with circularity in its name must answer this question.

Andrew Shannon, Partner at Circularity Partners, gives us her answer. A benchmark market method is used to examine the behaviour of the portfolio company's customers.

In addition, Andrew describes how the financing challenges of PaaS businesses can be overcome.

This episode is the sixth in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.

People Andrew Shannon, Partner at Circularity Capital

Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models

Chapters 00:00 Intro 03:35 Circular Nature of PaaS 05:53 Benchmarking the circular against the linear model 07:30 Collecting Impact Data 12:38 Account for Rebound Effects 13:22 Screening companies for Circular Character First 15:48 (Not) Using Equity Money to Finance the Assets 20:12 Asset Based Funding 22:42 Subscription Based Funding 23:43 Explosion of Non-Bank Lenders 25:02 Financing early Growth 29:13 Longt Product Lifetime & Short Use Case 32:28 Lasting Products as Foundation 35:15 Rising demand 38:40 Get in Contact

About Circularity Capital, from website: Circularity Capital was founded as an independent investment manager in 2015, with a mission to deliver value for investors by supporting growth and innovation in the circular economy. We are a supportive hands-on investor and use our team’s specialist expertise and knowledge in the circular economy to support the businesses we back. Circularity’s investors comprise of pension funds, fund of funds, insurance companies and leading single family offices.

Further Links https://circularitycapital.com/

Transcript See the episode page for the transcript: https://circularity.fm/circularity-capital-the-assets-influence-on-funding/