Running a PaaS in over 40 countries successfully

Never run out of ink - that is the promise of HP Instant Ink. This promise attracts millions of customers worldwide. Shuchir Bhatia, Global Product Manager for HP Instant Ink takes us on a journey to discover how HP runs this proposition on a global scale.

Shuchir explains why HP chose a Pay-per-Month over a Pay-per-Use (or Pay per Page) plan and how the ink and the printer play together for HP Instant Ink. Connectivity is key, also for fraud protection. Additionally, we get insights into regional adaptation parameters and the go-to-market interfaces with the local sales organisation.

This episode is the second in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.

People Shuchir Bhatia, Senior Product Manager: Consumer Subscriptions - Instant Ink (Global)

Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models

Chapters 00:00 Intro 02:06 What qualifies HP Instant Ink as Product-as-a-Serive 05:13 Pay per Use vs Pay per Month 08:07 Market focus: B2B and B2C 09:26 Product Service Bundle 11:11 Connected Devices as Enabler 14:19 Fraud Protection and Remote Control 21:10 International differences in the proposition 25:40 Internal Organisation: Global and local teams 29:21 Good internal collaboration 31:52 Ensure reverse logistics, customer education and scalable infrastructure 34:08 The future: AI, product design & sustainable materials 37:31 Wanted: Partners from adjacent services

About HP Instant Ink: HP Instant Ink is a subscription service offered by HP that provides customers with a convenient way to manage their printer ink needs. Instead of purchasing ink cartridges individually, subscribers pay a monthly fee based on the number of pages they plan to print.

Further Links HP Instant Ink https://instantink.hpconnected.com/uk/en/l/v2

Transcript See page post at Circularity.fm https://circularity.fm/hp-instant-ink-scaling-a-value-proposition-around-the-world/