(6) kaputt.de: Building a B2C repair marketplace

Circularity.fm
2/25/202122 minutes
(6) kaputt.de: Building a B2C repair marketplace
RepairCircular SolutionsLife ExtensionCustomers
0:000:00

How kaputt.de solved the chicken-egg problem of a three-sided market place

Building a marketplace requires growing two customer groups at the same time: The buyers and the sellers. Providing platform services that compete with the sellers' offerings adds another twist to the challenge. In this episode, Tobias Kronawitter, founder of kaputt.de, shares his experience in helping people extend the lifetime of smartphones, smartwatches, coffee machines, and game consoles by matching them with local repair shops and offering repair kits.