Listen how bedzzzy identified compelling benefits of a subscription model and why they didn't use the well-known Auping brand for their service

Why should customers rent a product they previously bought? Having a compelling answer to that question is key for the success of every Product as a Service model. And why would you start the service under a new service brand when you already have a well-known product brand? In this episode, Lisette from bedzzzy shares her experience with offering circular Auping mattresses as a service.

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bedzzzy: https://bedzzzy.com/ Auping: https://www.auping.com/ The circular mattress: https://www.auping.com/en/mattress-evolve