Carrying on our exploration of the circular economy, we are joined today by Lieke van Kerkhoven, the co-founder of FLOOW2, a sharing platform for healthcare and beyond. Lieke had experience in the healthcare sector leading up to her work with FLOOW2, having worked across the Netherlands in different managerial positions after studying medicine.

In our conversation, we get the low down from Lieke about the last decade with FLOOW2, the difference between FLOOW2 and FLOOW2 Healthcare, and how she initially linked up with the other founders.

She talks about the central importance of communication in the sharing and circular economies and unpacks the varied nature of the platform they have created.

Lieke lays out their position as the global leader in their market, explaining this in the context of the small market they are serving. The conversation also covers the way they serve their clients, the different sectors of the business besides healthcare, and the important shifts in mindset that precede meaningful change.