In this conversation, Garr, Ben, and Sabira discuss the innovative work being done by Cambium in the realm of circular economy and wood supply chains.

Ben Christensen shares insights into how Cambium is addressing the massive waste problem in the wood industry by creating regenerative supply chains that utilize wasted materials. The discussion also touches on the complexities of managing a multi-faceted supply chain, the importance of customer focus, and the potential for significant impact in the wood industry through better transparency and brand value.

In this conversation, Ben Christensen discusses the innovative approaches Cambium is taking in the wood industry, focusing on just-in-time manufacturing, building trust through case studies, and scaling supply chains. He emphasizes the importance of regional markets, the future demand for wood, and the carbon benefits of using salvaged materials. The discussion also covers the challenges of navigating city approvals, the role of mass timber in urban planning, and the need for digitization in the wood buying process. Christensen expresses optimism about the circular economy and the potential for innovation in this space, while acknowledging the challenges that lie ahead.