In this engaging podcast episode, Annie Agle from Cotopaxi shares insights into the company's circular economy initiatives and sustainable practices. She discusses their approach to using responsible, repurposed, and recycled materials, emphasizing the importance of deadstock fabrics in reducing environmental impact. Annie explains Cotopaxi's framework for material selection and their commitment to transparency and authenticity in sustainability reporting.The conversation covers various topics, including the challenges of implementing circular programs, the business case for sustainability, and the importance of collective action in the industry. Annie highlights the need for better life cycle assessments, improved chemistry management, and the transition towards more sustainable fibers. She also touches on the company's efforts in communicating their sustainability initiatives to consumers and the importance of building trust through transparency.Throughout the episode, Annie provides valuable advice for companies looking to implement circular economy practices, emphasizing the importance of starting with achievable goals and collaborating with industry peers. She discusses the future of the textile industry, including the potential for pooled purchasing and the development of new eco-friendly materials.