In this episode of Selling Circular, Garr Punnett and Sabira Lakhani discuss the innovative world of reusable cups with Brittany Gamez, COO of Muuse. The conversation explores the challenges and successes of implementing reusable packaging systems, the technology behind Muuse's platform, and the importance of consumer behavior and trust in driving sustainability. Brittany shares insights from the Petaluma project, where reuse is the default option, and discusses the future of interoperability in the reuse economy. The episode highlights the potential for significant impact through collaboration and community engagement in the circular economy.