In this episode of Selling Circular, Garr Punnett and Sabira Lakhani engage with Amanda Lee Smith, founder of Monday Creative, to explore the intersection of marketing and the circular economy, particularly in the fashion and apparel industry. They discuss the role of agencies in circular marketing, the importance of consumer education, and the challenges of changing perceptions around pre-owned products. The conversation delves into branding strategies for resale initiatives, the balance between marketing and environmentalism, and the future of circular marketing as brands adapt to consumer demands and sustainability goals.