This week we explore the process of selling circular solutions and the challenges faced in the industry. We discuss in the frame of Canoa's platform and applications, which provide a resource for the architectural, engineering, and construction community to find sustainable products and secondhand furnishings. The discussion highlights the importance of meeting users where they're at and making the shopping and design experience familiar and easy to use. Trust is established through clear terms and policies for sellers and buyers of used and refurbished products. The conversation also touches on the collaboration and exchange that occurs within the circular economy.