The idea that stories are powerful is an uncontroversial idea. But what does it really mean to harness story to shift mindsets and inspire positive action towards a circular economy inside and outside of an organisation? 

In this episode, hear from Poppy Mason-Watts, Chief Growth Officer at WaterBear and Alex Cramwinckel, Global Circularity Strategy Lead at Heineken to find out:

• Why storytelling is such an important part of the circular champion’s toolkit
• What brands can do to bring this to life in a circular economy
• How this extends to supporting the internal transformation of organisations to make them circular ready

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