In this episode of the Product-As-A-Service Champions podcast, Yann Toutant, CEO of Black Winch, and Jonas Kjellberg, Founder of NORNORM, explore the transformative potential of circularity in the furniture industry.

Key takeaways include:

• Circular furniture design focuses on modularity, repairability, and simplicity.
• Technology and iterative processes help build stronger client relationships.
• Educating investors on durability and reuse is key to scaling circular models.
• Transitioning from leasing to flexible, fully circular subscription models.
• Workspaces are shifting towards sustainable, adaptable designs for a new generation.

Need further As-A-Service inspiration? Head over to ⁠www.blackwinch.eu⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.