White Goods As-A-Service: Meet Gaurav Julka, Co-Founder of Levande by Electrolux

The Product-As-A-Service Champions Podcast, by Black Winch
6/20/202437 minutes
White Goods As-A-Service: Meet Gaurav Julka, Co-Founder of Levande by Electrolux
Product as a ServiceCircular SolutionsReuse
0:000:00

Tune in to the third episode of the Product-As-A-Service Champions Podcast! In this episode, Yann Toutant, CEO of Black Winch, engages in a dynamic conversation around subscriptions for appliances with Gaurav Julka, former Head of Appliance As-A-Service at Electrolux APAC & MEA and co-founder of Levande - an innovative app that enables consumers to subscribe to Electrolux appliances.

Key takeaways from this episode:

  • Urban consumers in Asia rapidly replace appliances, driving waste and demand for innovation.
  • Electrolux’s model extends appliance lifespans while offering the latest technology.
  • Levande integrates services like AI-driven maintenance and upgrades into a single platform.
  • The platform evolves with consumers, from shared washing machines to family-focused solutions.
  • Research shows consumers prioritize warranties over newness, enabling sustainable refurbished options.


Need further As-A-Service inspiration? Head over to ⁠⁠www.blackwinch.eu⁠⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.